About us

When Justin served in the Air Force, he became accustomed to waking up well before dawn. Because the flight times almost always varied, he relied on coffee to help him stay alert (sometimes running on as little as 3-4 hours of sleep). Justin knows the importance of a good cup of coffee to start your morning off right (no matter what time you wake up!). 

For years, Justin dreamed of bringing great-tasting, affordable coffee into people’s homes. Today he roasts all of the beans by hand in small batches at his home in sunny St Pete, Florida. He offers a variety of flavors, including several decaf “because decaf drinkers deserve options, too.” He recommends trying them all!